I guide super capable women to find the courage to make big change happen in their lives.
Being courageous is not about some storybook idea of facing challenges without fear. Rather, practicing courage is about confronting life in an honest and pragmatic way. It's about being real with yourself, exposing yourself to difficult feelings and experiences, and above all -- learning to trust that only you know what's best for you.
I work with women who juggle work, family, side-business and so much more. They are used to confidently taking care of themselves (and often everyone else in their lives!)....
But when it comes to the things they want to change in their lives -- they're feeling overwhelmed and uncertain of how to get going. While they've found tons of inspiration in personal growth books, blogs and Oprah's Super Soul Sunday guests -- this DIY approach is really working to help them see real change happen.
I work with women who want to make change, and need a partner to make it happen. Learn more about my coaching approach.
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If we are lucky in this life, then we find a person or a book or something that sets us off on a path toward seeing exactly what we are here to do.
But while that something gets us started, the path from it probably doesn’t feel so lucky. At the start you think, YES, that’s it. That’s what I’m meant to do. That’s who I’m meant to be.
But then, as you head down this new path there are surprises.
One day, you’re trying something new, it’s feeling exciting, you feel certain this is right for you. Then the next day, the path starts to twist and turn, it backtracks, stalls out for awhile.
Another thing that comes along on this path are signs. Some that you want to pay attention to. You are like, Right On! I like that sign. Other signs are confusing because they don’t say what you want. They might make you feel things and think about things that don’t point you straight towards that end of the line you are focused on...
When I discovered life coaching I remember feeling like I’d found a missing link in my life. It wasn’t easy to follow because it really shook up a lot of things in my life, but it also felt like this important thing to do. It was a path I couldn’t ignore.
Through my year of coach training I learned the methodology and process through working on myself with my peers and instructor. I came out of that year with a vastly changed perspective on working with my own feelings, beliefs, ideas about myself, and I wanted so much to help guide others to experience the same.
And I have.
I have worked with so many amazing women and I have experienced the rich satisfaction of helping them gain their own new perspectives, grow, accept themselves for who they are and go on to accomplish important things in their lives.
And I know will continue to work with amazing women. In fact right now I'm working with a big handful of them!
But what’s been going on with my own path over the last few months have been a lot of signs…. first they were these quiet little road signs that just made me think a bit. Then they got larger and brighter, and added flashing lights I couldn’t ignore.
The signs said things like...
“You love helping your coach friends with their marketing questions.”
“You are filled with JOY when you work on graphic design.”
“You have almost 20 years of marketing experience that is ready to just spill out of you.”
“You have 10 gajillion ideas you want to share with other coaches about ways to market their businesses.”
I really didn’t expect these signs. I thought I’d found my end of the line. But then, once I started to let myself pay attention to them, they made so much sense.
And they made me feel EXCITED!
So, I’m paying attention to the flashing lights and and I’ve recently started working with coaches and other tiny business owners mentoring them with marketing. And I am loving it.
We do a mix of coaching and marketing consulting. We dig into where their feelings of overwhelm are coming from when that is right and we get into the nuts and bolts of setting up their websites, newsletters and marketing programs when that is right.
I love each side and I love the combination. I feel energized when we finish our sessions and I can't wait to see where they'll have progressed by the next week.
Crazy thing about paths - once you let go of your ideas about what the end will look like, once you let yourself see that flashing neon sign, and follow the dogleg turn instead of keeping going straight… the stuff that shows up, it’s stunning.
Are you a coach or other tiny business owner who could use some guidance with putting yourself out there? Join my Marketing School community on Facebook.
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HELLO + WELCOME!
I’m Vanessa Soto, a certified life coach who helps guide super capable women to find the courage to make big change happen in their lives.
Because I have the distinct ability to offer expertise, support and perspective along with pragmatic tools and resources, I help my clients to create the big and lasting change they want.